Arizona is filled with opportunities for four wheeling, boating, snowmobiling and motorcycling.
Due to that, Minnesota-based Polaris Adventures Select is debuting its subscription service in the Grand Canyon State. Those who are adventurous in mind or at heart can rent powersports vehicles for their personal use without the commitment of ownership.
“Phoenix is one of our biggest riding markets for off road,” said Nila Norman, director of Polaris Adventures Select.
“It’s new to powersports. It’s really unfortunate, but access to powersports can be challenging. We want to take away those barriers, so everyone can get out and ride the way they want to.”
Polaris Adventures Select is the first monthly subscription service for the powersports industry. The membership includes access to the newest Polaris vehicles; on-point delivery within 40 miles of Phoenix Sky Harbor International Airport; simple setup and reservations to select vehicle, date and location; and fuel, clean up and maintenance.
“Polaris has a long history of exploring new ways to make powersports accessible to new riders and Polaris Adventures Select offers a membership opportunity that eliminates obstacles that may have otherwise deterred riders from participating in the sport,” said Vic Koelsch, Polaris chief digital officer.
“We believe this program has enormous potential to bring many new customers to powersports in general and Polaris, specifically. While the program is currently in the initial pilot phase in the greater Phoenix area, we have aggressive plans for future growth into additional markets and potentially other products in the Polaris portfolio.”
Activated in March, membership starts at $99 per month. In subscribing to Polaris Adventures Select riders acquire credits to be redeemed for product access to Polaris ATVs, RZR side-by-sides and Slingshots. Vehicles can be redeemed for pick up in New River, delivered directly to the rider’s home or reserved for an on-trail or on-road experience hosted through a Polaris Adventures outfitter in the area. At the New River location, riders can pick up a vehicle and trailer it to a desired location.
“Within two hours of the Valley, there are so many awesome places to see with different terrain,” Norman said. “We have a strong network of outfitters. You just show up and ride the way you want.
“Phoenix is perfect for year-round riding, too. There are awesome and epic places to see.”
The Valley is one of the top places for powersports, but some folks still don’t participate. Norman said this subscription service can bridge the gap.
“We promote safe, memorable experiences—for families, novice riders to advanced riders,” she said. “When they come in, they’re checked in and given the entire safety protocol. We walk around the vehicle. Included with the rental is a map to the trails.”
Polaris’ high-quality product lineup includes the Polaris Ranger, RZR and General side-by-side off-road vehicles; Sportsman all-terrain, off-road vehicles; Indian motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including Bennington pontoons.