Phoenix Suns’ DJ

Phoenix Suns’ DJ, Dean Michaels, provided the soundtrack to the PXG grand opening.

Bob Parsons, best known as the founder of GoDaddy, held the grand opening celebration of his fourth PXG store in Arizona on Nov. 17.

The PXG company is planning to open approximately 24 stores total by the end of next year, with a commitment to brick -and-mortar retail.

The PXG stores, and golf in general, have done well during COVID-19, with golf courses being one of the few businesses allowed to stay open. 

But the PXG stores don’t just sell golf clubs and clothes, they also have rooms with golf simulators where players can test clubs and have their swings analyzed by computers and golf experts. 

“Nothing is sold right off the shelf,” Parsons said. 

When a customer buys from PXG, they also get the benefit of  a comprehensive “fitting process,” which takes into account the golfers’ skill level, goals,  swing tendencies and the golfers’ strength. 

A self-proclaimed golf nut, Parsons founded PXG in 2014 with the intent to design and develop the world’s finest golf clubs. The company has become the largest of Parsons’ post-GoDaddy ventures, serving golfers in more than 50 countries.

Renee Parsons is the president and executive creative director of PXG Apparel and active in managing expansion and events at Scottsdale National Golf Club.  

In 2019, PXG was recognized as one of the fastest-growing, privately held companies in the United States by Inc Magazine. This is Bob’s third business to top the list — Parsons Technology (No. 11, 1992), GoDaddy (No. 8, 2004) and PXG (No. 123, 2019). 

The PXG company also hosts off-site events at driving ranges and golf courses where they have swing analysis and fittings.

PXG at The Stores At Norterra has 4,000 square feet, with two state-of-the-art golf simulators where golfers can get a swing analysis, plus a putting green, a lounge area, and a large retail area showcasing their unique clothing line.