Fifty entries will be selected to participate and have the opportunity to showcase their custom car or truck at the Scottsdale auction. (Barrett-Jackson/Submitted)

Barrett-Jackson, the World’s Greatest Collector Car Auctions, is accepting applications for its custom car and truck competition, the Barrett-Jackson Cup, held Saturday, Jan. 21 to Sunday, Jan. 29 during the 2023 Scottsdale Auction at WestWorld of Scottsdale.

For the third consecutive year, the Barrett-Jackson Cup, which recognizes the talent and craftsmanship of custom car and truck builders, will be a part of Barrett-Jackson’s flagship auction and the most anticipated automotive event of the year, with all 50 entries showcased throughout the entirety of the event.

“We are excited to once again host the Barrett-Jackson Cup as part of our Scottsdale Auction in January,” said Craig Jackson, chairman and CEO of Barrett-Jackson.

“Since the triumphant return of this competition in 2021, we’ve seen many spectacular custom builds compete for the ‘Ultimate Best in Show.’ While this is a competition, it is also an opportunity to celebrate the incredible skill and creativity we see in the hobby today and with all the Barrett-Jackson Cup contestants.”

The Barrett-Jackson Cup will feature 50 custom builders who will compete for two awards: the coveted “Ultimate Best in Show,” selected by two distinguished builders, Bobby Alloway and Troy Trepanier; and the “People’s Choice Award,” voted on by Barrett-Jackson fans worldwide through social media.

The 50 entries, which will be selected by Barrett-Jackson from the total number of applications submitted, will be introduced to auction-goers via a parade across the world-famous auction block during Family Day on Saturday, Jan. 21, before being displayed inside the South Showcase throughout the entire week. On the morning of Super Saturday, Jan. 28, the five finalists for the “Ultimate Best in Show” will be announced on stage and the winner, as well as the winner of the “People’s Choice Award,” will be crowned before that day’s collector car auction.

“This competition is something we are incredibly proud of as we continue to raise the profile of custom builds and Resto-Mods within the collector car hobby,” said Steve Davis, president of Barrett-Jackson.

“We’ve seen some remarkable works of art cross the block for the Barrett-Jackson Cup the last two years and I’m excited to see what today’s most talented builders bring to WestWorld this January.”

The competition in 2022 was fierce, and it was an immaculate 1936 Ford Roadster owned by Bob Johnson and built by Pinkee’s Rod Shop that took home the title of “Ultimate Best in Show” as part of Barrett-Jackson’s 50th anniversary celebration last January. For the title of “People’s Choice Award,” thousands of fans voted and ultimately chose a 1963 ½ Ford Galaxie built and owned by Jason Graham Hot Rods as the winner.

Applications for the 2023 Barrett-Jackson Cup can be found at The application deadline is Monday, Nov. 21, and the chosen entries will be notified by Thursday, Dec. 1. The “Ultimate Best in Show” winner will receive a $20,000 award along with other prizes. The top five finalists will receive a snap-on tool chest and gift certificates. 

Established in 1971 and headquartered in Scottsdale, Barrett-Jackson, the World’s Greatest Collector Car Auctions, is the leader in collector car auctions and automotive lifestyle events, which include authentic automobile auctions and the sale of private collections. Welcoming over 500,000 attendees per year, Barrett-Jackson produces live collector car auctions in Arizona, Florida, Nevada and Texas, where thousands of the most sought-after, unique and valuable automobiles cross the block in front of a global audience.

With broadcast partner A + E Networks, Barrett-Jackson features extensive live TV coverage, including broadcasts in more than 150 countries. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings.