At age 13, Ayden Schure was presented with a challenge—celiac disease, an immune reaction in which people can’t eat gluten, the protein found in wheat, rye and barley.
If any or all of the three proteins are consumed, the immune system will damage the small intestine.
She didn’t allow the disease to get her down. Instead, she combined her hobbies—cooking, causes and collecting—to help others.
Ayden founded Macarons That Matter on July 4, about two years after her diagnosis. She sells and delivers macarons to customers in Scottsdale, North Phoenix, Peoria and Cave Creek and donates all the proceeds to charity.
The prices range from $9 to $96, depending on the flavor and quantity ordered.
“Macarons quickly became my favorite thing to bake—and to eat,” said Ayden, 15.
“They are inherently gluten free. I also have very strong opinions about our world and what we can do to change it for the better. My love for activism and macarons fused to form Macarons That Matter.”
Ayden credits her parents—Adam and Anat Schure—with encouraging her.
“She ran with it,” Anat said. “She’s so creative. She created her website, her logo, and the next thing we knew, she was ready to go live on July 4.
“My husband and I have helped her with the business side of things, but she’s been learning and doing it all on her own.”
Ayden experiments with flavors to arrive at the ones to sell. She changes the menu monthly. For December, she’s offering candy cane, eggnog, gingerbread, jelly donut—a nod to her Jewish heritage—and Mexican hot chocolate.
“I’m always trying out new ways to stir the batter or new ways to bake the macarons,” she said. “I like macarons because they’re inherently gluten free. I like the taste of them. I thought they tasted really good. They’re different.”
The project has been a learning experience for Ayden.
“I learned a lot about money and how to handle money and look at bank statements,” said Ayden, who has raised more than $5,000 for charity so far. “I also learned how to bake in large quantities.”
Ayden, who lives in the Norterra area, has been attending ASU Prep Digital since the start of the COVID-19 pandemic. Once the pandemic eases, she’ll head back to Cactus Shadows High School. She inherited her parents’ philanthropic nature.
“I have been standing up for what I believe in,” she said. “Fighting for causes I think are right. I wanted to use my banking skills to fund nonprofits and charities.”