With Super Bowl LVII coming to State Farm Stadium in Glendale on Sunday, Feb. 12, 2023, the Valley has multiple accompanying events — such as the Super Bowl Experience — to look forward to.
The Super Bowl Experience presented by Lowe’s is slated to take place inside the Phoenix Convention Center beginning Saturday, Feb. 4.
The culmination of NFL fandom will take place in two separate chunks of days — Saturday, Feb. 4, and Sunday, Feb. 5; and Thursday, Feb. 9, Friday, Feb. 10, and Saturday, Feb. 11.
Tickets are on sale now and start at $20 for opening weekend. The second weekend runs $40. Kids 12 years old and under, however, can attend the event every day for free.
“I remember when I played in my first Super Bowl back in ’99, and it was obviously a big deal, but it’s nothing like it is now,” NFL Hall of Fame quarterback Kurt Warner said in a recent Zoom interview with Arizona print media.
“The star power that comes into town, the different events that you have throughout the week, it is just the place to be, come Super Bowl week. I love all the different kinds of events that you have as well. I think the staple is always going to be the Super Bowl Experience.”
Since retiring from the NFL, Warner said he has made a tradition of attending the Super Bowl Experience with his family.
“When I got done playing, we started making a tradition where two of my boys and my dad would come and watch the Super Bowl with me,” Warner said. “So, a part of every time they would come in for the game, we would go to the Super Bowl Experience. … I’ve enjoyed it with my family. Now I have grandkids, so they may be coming over to the experience with me because it’s fun for all ages.
“It’s always a staple every time my family comes in for the Super Bowl that we get over to the experience and check out what’s going on.”
An interactive event, the Super Bowl Experience presented by Lowe’s puts the ball in the hands of fans and allows them to pass like a pro, kick a field goal and race through the 40-yard dash.
Specifically for kids, there will be an NFL Play 60 Zone for the youngest NFL fans, where kids 6 to 14 years old can learn football fundamentals at NFL flag clinics.
“Growing up when you fall in love with this game, the one thing that I always remembered was, I’d love to see how far I can throw it compared to so and so, or I’d love to see how fast I run a 40-yard dash or if I could kick a field goal,” Warner said. “And that’s really what the (Super Bowl) Experience is all about.”
The authentic pro football experience will feature the Vince Lombardi trophy, interactive games, sponsor displays and giveaways, the youth football clinics and the NFL Shop Presented by Visa.
Fans will have an opportunity to collect autographs from current NFL players and legends, and get their picture taken with the Vince Lombardi trophy and all 56 Super Bowl rings.
“A lot of the TV stuff that we do during Super Bowl week happens at the NFL experience,” said Warner, who currently serves as a TV football analyst for the NFL Network.
“I’m excited every time I go because I’m like, ‘Who else is going to be there, what other players; what other Hall of Famers are going to become through?’ So, every day is a little bit different. But that’s one that I think if you’re in the area, whether you’re coming in for the game or whether you live here, you have to go to the Super Bowl Experience; you just have to be a part of it. It helps to show you what the Super Bowl is all about.”
Warner said he likens the Super Bowl Experience to serve as somewhat of an opening night for Super Bowl week.
“It really just kicks off the week,” he said. “If you love the game, you love the Super Bowl. It’s one to take part in.”
Quarterback for the Arizona Cardinals from 2005-09, Warner is privy to the fact that this will be the fourth Super Bowl to be hosted in Arizona and the third since 2008. This time around, he said, will “be bigger and better.”
“I think one of the great things is that when you had a Super Bowl in a city, you learn a lot of stuff about how to do it better,” Warner said. “Since the last time (Arizona) had it, the Super Bowl, just in general, has gotten bigger. So, I think it’s going to be bigger, better and more efficient this year than it’s ever been.”
Tickets for the Super Bowl Experience presented by Lowe’s can be purchased at superbowl.com/eventinfo.