After years of volunteering and working at wineries, Jay and Maria Toupin are opening their first wine room.
L’Entrata is scheduled to open with special events at 5 p.m. Friday, Oct. 22, and at 11 a.m. Saturday, Oct. 23, at 41111 N. Daisy Mountain Drive, Anthem. Guests will have the chance to score 20% off purchases each Tuesday for six months.
“My wife and I are from the Northwest,” Jay said. “We spent our formative drinking years in Walla Walla and the Willamette Valley in Oregon. We’re bringing that to Anthem. We want our guests to branch out a little more than just California wines.
“We’re going to have nice Northwest wines. The Willamette Valley is famous for its pinots.”
Formerly of Anthem, the Toupins reside in Vistancia in Peoria, where they considered a spot. The growth plan calls for taking L’Entrata down the Loop 303.
“The growth over there is phenomenal,” he said.
Prior to L’Entrata, Jay worked for Safeway in IT and HR systems for 31 years. Opening a wine room has been on the couple’s bucket list.
“It’s something we wanted to do for quite some time,” Jay said. “The pandemic gave us that opportunity to dive in headfirst.”
Italian for “the entrance,” L’Entrata defines comfort, as the wine room will be an “extension of people’s living rooms.”
“It’s going to be comfortable, not pretentious,” he added. “We’re bringing in winemakers bringing in catered dinners, paint and sip parties, floral classes and all the events that really surround wine.”
The opening weekend entertainment includes a performance by New Groove Entertainment (NGE). Soloists are booked throughout the next month. L’Entrata will occasionally feature full bands with dancing in the parking lot.
In addition to in-person sipping and shopping, L’Entrata offers an online platform where visitors can purchase fine wines by the bottle or case for pickup or delivery.
“It’s not just a destination. It’s a lifestyle,” Maria said. “Wine lovers have been missing out on a lot of what they enjoy most, and what we’re looking to do is fill some of that void. Whether you want to stock up for home, enjoy a glass after work, pack up a wine basket for a picnic, proposal or drive up to the mountains, swing by L’Entrata first for everything you need.”