Proven Media, a public relations and marketing agency for the cannabis industry, has promoted Dena Roché to director of content marketing.
She previously served as public relations director.
In her new role, she will be responsible for creating a new content division of Proven Media. Clients will now be able to turn to Proven Media for all their content needs, including blogs, collateral, social, thought leadership articles and white papers. Roché has a journalism background with many published credits in national and international lifestyle publications.
“PR and content marketing have become so intertwined that it was imperative that we create a new content division to help our clients have an integrated approach to their brand promotion,” said Kim Prince, owner of Proven Media. “Dena is one of the most talented, experienced writers I know and perfect to lead this new area of our agency.”
Proven Media was established in 2008 with headquarters in Carefree, with satellite offices in Providence, Rhode Island.
The public relations firm provides a wide array of targeted marketing communications products to private and publicly traded companies with an emphasis on corporate, investor and stakeholder communications. The company designs smart communication strategies, rooted in professionalism and integrity, for the brightest stars.