Phillip White is into saving lives.
Cellphone lives, that is. The owner of Cell Phone Repair in Anthem, White fixes devices while customers wait; buys old devices; and replaces batteries.
“We repair most brands of cellphones,” White said. “We do a lot of iPhones and iPads. We fix Samsungs and LGs.”
Previously, White flipped houses and owned quick lube service centers. Switching to cellphone repair was a logical move for him. When he was young, he “tore apart” his toys, much to his parents’ dismay. Tinkering is in his blood.
“It just seemed to make sense,” White said. “Every family has two or three devices per person. Unfortunately, they’re made of glass. I had broken my iPhone four or five years ago and my wife and I went to another repair facility.
“I thought, ‘I bet these guys do very well.’ We enjoyed the experience so much that we decided to get into the business.”
With 800 locations worldwide, Cell Phone Repair has a lifetime warranty on its parts. Most repairs are finished within an hour. White not only repairs devices, but he educates the owners of those items. Unfortunately, he said, the device can be replaced for less than the cost of a repair.
“Even though that’s not awesome for my paycheck, I want people’s long-term business,” he added. “A one-time sale doesn’t do me any good. I take care of them through their lifetime. We’re part of the community.
“We have to act as stewards of the community. If a phone isn’t turning on, we can transfer the data. We offer those services. We also work on laptops, mostly hardware but a bit of software. We try to take care of most customers’ digital hardware-type things. There are so many devices in our lives now. Most people are just lost.”
—Executive Editor Christina Fuoco-Karasinski can be reached at