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Cave Creek Rodeo’s Purple Night benefits victims of domestic abuse, spreads awareness


CAVE CREEK – The Cave Creek Rodeo organizers recently announced it has teamed up with Man Up Crusade, a non-profit organization dedicated to creating public awareness about domestic violence, to bring “Purple Night," on March 24.  
Across the nation, the color purple and purple ribbons have symbolized support for victims, and honors those who have died because of domestic violence. On “Purple Night” all rodeo participants, fans and support personnel are encouraged to wear purple to show their support for the cause, and the event will benefit Chrysalis, a safehouse for victims of domestic violence based out of Phoenix.
The Man Up Crusade was founded in 2012 by Sheriff Kieran Donahue and his wife Jeanie, in Canyon County, Idaho. The Donahues have been involved in the rodeo business for most of their lives in one facet or another, so they felt cowboys and cowgirls would be appropriate ambassadors to take on this difficult issue.
“The cowboy is an iconic image of strength and fortitude that has transcended generations not just in the west but throughout the United States and many other countries,” said Sheriff Donahue. 
They chose professional rodeo and the Professional Rodeo Cowboys Association (PRCA) as the platform for The Man Up Crusade’s mission to spread the word about the epidemic of domestic violence and teen dating violence. 
“That is why I felt it was so important to involve this lifestyle from the very beginning.  The cowboys and cowgirls can once again lead by example, and together with rodeo’s enduring fans show that by working together we can make a difference,” he said.
Two of professional Rodeo’s long time national corporate sponsors, Wrangler and Montana Silversmiths became supporters of the Man Up Crusade in 2013. 
“Montana Silversmiths is proud to be a sponsor of the Man Up Crusade,” says Steve Miller, Vice President of Events, “We are humbled to have the opportunity to help bring awareness to this important issue.  This type of engaging program is long overdue in our society and as a company built on strength and character we are thrilled to do our part.”  
The Man Up Crusade encourages all rodeos they partner with to identify a charity of choice in their community to bring awareness and generate funds to those local organizations in need.
“Awareness is the first step in enacting change and it is important that people understand there are programs and help available right here,” said Man Up Crusade Executive Director, Jeanie Donahue. “Secondly, it is just as important to understand that these programs are in need of financial assistance.”
Domestic Violence is the willful intimidation, physical assault, battery, sexual assault, and/or other abusive behavior by an intimate partner against another.  It is an epidemic affecting individuals in every community regardless of age, economic status, race, religion, nationality or educational background. Domestic violence results in physical injury, psychological trauma and sometimes death.  The consequences of domestic violence can cross generations and truly last a lifetime. These are some statistics about domestic violence according to the National Coalition Against Domestic Violence:

  • 1 in 3 women and 1 in 4 men have been victims of physical violence by an intimate partner within their lifetime.


  • On average nearly 20 people per minute are physically abused by their partner, which equates to more than 10 million women and men in a year.
  • Women between the ages of 18-24 are most commonly abused by an intimate partner.


  • 1 in 15 children are exposed to domestic violence each year, and 90 percent of these children are eyewitnesses to this violence.


For information on the Cave Creek Rodeo or Purple Night visit,